Shani Godwin, Communiqué USA
I just got off the phone with Shani Godwin, the fascinating CEO of a small business in Smyrna, Ga., called Communiqué USA — and, rather than wait another minute before getting her whole work/life approach into a post, I’m typing now. That’s how much her message has inspired me.
She caught my eye in an initial email spelling out the details of a policy she implemented many years ago — long before France announced its new law last April banning all employees from emailing for work past 6 p.m.
In Godwin’s case, she disallows her employees to email for work past 7 p.m. on weeknights and throughout the weekends. And she’s been doing that — and much, much more — almost since she founded her company 14 years ago because of her sincere belief that your employees are only as good as the people you allow them to be.
And that, she would tell you, includes parents who need to be at a bus stop at 2:30 p.m., or a T-ball game for an entire afternoon, or a school play or doctor’s appointment. It includes elder-caregivers who need to tend to Mom or Dad, or a spouse or significant other, or God forbid, a loved one in hospice.
It also includes any and all employees who are sick for however long it takes them to get well (I was talking to Godwin the day she returned from being out for a full week with the flu), or who might simply be feeling burned out and in need of time away from the office or maybe a two-week vacation. (If you’re wondering how far afield this vacation concept is, read Mike O’Brien’s HRE Daily post about the upsurge among millennials of what’s being called “vacation shame.”)
“People loan themselves to the job every day,” says Godwin. “If I can’t give back so these people can enjoy the first 18 years of a child’s life, then what good am I and what good are they?” In fact, she chooses to have happy, balanced employees instead of what seems to still dominate the corporate American workforce (drained, overworked and always-on, 24/7, workaholics. ) She insists on it. She even makes her email policy and work/life commitment part of every client contract.
“We don’t finalize any assignment involving clients and employees until all details are clear and agreed upon,” she says. “If the person we’re assigning the contract to needs to be at the bus stop at a certain time every day, it’s written into the contract. So is the fact that no one from our company will be getting back to the client via email past 7 p.m. or on weekends.”
How do clients feel about that? They seem to be more accepting than employees, it seems.
“We have to be very strict and policing sometimes about keeping to this commitment to balance,” Godwin says. “Employees, employers, society in general, we’re all connected. To truly have balance, you need strict boundaries, and you need to adhere to them. It’s never been the clients who need reminding; it’s actually the employees. We have to say, ‘Hey, we saw you sent that email at 8 p.m. … don’t do that again.’ ”
In the last year, “the company has grown, project by project, from five employees to 15,” she says. Albeit still a very small company, it’s big enough now to demand a more systemic, structured, formalized and policy-driven approach if everyone is going to really adhere to her be-good-to-yourself and be-free restrictions. “For my staff,” she says, “I encourage them all to decide to what extent they want to work.”
That means, if work builds up and there’s too much for an employee with small children to handle, given his or her work/life-balance criteria, Godwin says, “we just hire someone else to fill that need and our message to the current employee is, ‘Thank you for doing your personal best to create another job for another person to come in.’ Rather than simply ‘rewarding’ them with more work [which no doubt goes on in corporate America far more than we think, methinks], we create another job so that person is still protected and able to pick up her kids every day.”
So where does this most-unique position in business come from? All the way back to when Godwin was a member of corporate America herself, with advertising and marketing stints at Bell South and Chick-fil-A, as well as other large employers.
“Fourteen years ago, I could not envision how I could possibly keep up the schedule I had and ever have a life, or ever even entertain the thought of having a family.”
She remembers asking herself back then, “How can I really be there for ballet classes and baseball games? That’s simply not going to happen.”
“I personally believe we have no company without our employees and if they’re happy and living balanced lives, they’ll be energized and productive, and the clients will be treated well,” says Godwin.
“There no sense in bugging someone to give you [a report or piece of information] while they’re attending a funeral” or involved in a birth … or even just a kid’s activity.
“It’s been a personal decision for me to put people before profit,” she says, and it appears to be paying off in terms of retention, morale and employee-satisfaction results.
Could it work in the same corporate America she left 14 years ago? I guess we won’t know until we try.
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