The emerging trend of paying workers cash for healthy behavior got a boost today in the announcement by InteliSpend Prepaid Solutions that it is now partnering with Virgin HealthMiles to provide its clients with the latter’s wellness expertise, program design and program delivery.
Rewarding cash through prepaid cards strictly as a reward for achieving a wellness goal — as opposed to discounting premiums or awarding other health-based services — is “just now starting to catch on,” Deanna Baker, InteliSpend’s vice president of employee development and human resources, told me moments after making the partnership announcement the second day of the SHRM conference in Las Vegas.
“With healthcare reform moving forward,” she said, “we’re seeing more employers who weren’t focusing on wellness before now seeing they need to. And more and more are catching on to the fact that incentives will be the big mover of this trend.”
Earlier this year, Fenton, Mo.-based InteliSpend, an employee recognition and prepaid-incentive provider, announced its exclusive MasterCard wellness prepaid card, its “venture into the incenting-wellness arena,” where the future lies, Baker said. London-based Virgin HealthMiles “already gets this,” she added, as a provider of employee health programs that pay people to get active.