I guess my biggest surprise after speaking recently with Joel Cheesman — creator of the new Ratedly anonymous employee-review monitoring service for employers that launched in May — is that competitors don’t seem to be furiously chasing or even nipping at his heels since the launch.
Equally surprising is Cheesman isn’t that concerned about competition or heel-nipping at all. He’s doing just fine with the 10 primary review sites he spiders to — including Glassdoor and Indeed — and Ratedly’s slow-but-steady clientele growth.
But the app — which he was good enough to demo for me — is so simple and straightforward, and the most logical next step for helping employers through the employee-review revolution, you’d think other vendors would be clamoring to partner with him or give him a run for his money. If either of those things happens, he tells me, “we’ll welcome it.”
Bottom line, he adds, “we want to be the best at what we do, so we’re not against people looking into what we’re doing and trying to take us on.”
At the same time, says Cheesman, without giving away too many numerical specifics, “there’s no pressure to make a ton of money real fast here. We’re building customers at a rate that I’m comfortable with. It’s all going well, and self-funded, and I’m going to keep it that way.”
It didn’t take long for Cheesman, a 20-year veteran of the recruiting and employment industry, to walk me through his brainstorm several days ago. It’s really that basic. Resembling a Twitter feed, if you will, Ratedly is, in essence, a mobile-enabled real-time index for iPhones, iPads and iPods that constantly checks for subscribers’ company pages and or company mentions on anonymous employee-review sites.
“Employers waste so much time these days hitting the refresh button to track reviews about them online,” he says. “We saw a real need out there to take that task off the plate of HR professionals across every industry category. No one is immune to anonymous reviews.” He adds:
“The days of putting your head in the sand are over. Companies NEED to know what’s being said out there. If you have someone flaming your company and you don’t know about it, you’re at a real disadvantage. People you’re interviewing are going to these sites. That’s your brand … not what you’re spending on your website. If the community at large says you ‘suck,’ all that [other] branding stuff [you’re doing and paying for] doesn’t do any good or make any sense at all.”
Anyone who signs up for the $150-a-month service gets automatic access to the data Ratedly’s bot scrapes every day from the 10 main review sites in its arsenal. Clients can also ask that custom feeds be added if their company happens to be showing up regularly on an additional site as well. They can bookmark whatever comments they choose and/or share them with whomever they want.
They also get push notifications whenever their company is mentioned so they can get on with the work they’re supposed to be doing, as opposed to constantly watching and waiting for what employees and job candidates think of them. Or worrying about missing another anonymous review. In addition, Ratedly will warn them if their reputation appears to be trending up or down on any given week.
Next on Cheesman’s to-do list is enhancing the analytics and metrics with word-search capabilities, being able to tie an organization’s trending reputation to stock fluctuations and company news, and getting more consultancies and agencies involved with the product.
“A lot of agencies are being sought right now to help employers with their reputations and employer brands,” Cheesman says, “so working more with and in that space will be our next big thing. That will be huge.”
He also plans to work harder with clients’ CEOs and other top leaders such as CHROs to get them more personally and regularly involved with social media, especially as it pertains to employee-review sites. In his eyes, this will speak volumes to younger workers and job candidates. Think about it, he says:
“You’re a CEO. You go out and find a positive comment posted by one of your younger employees on Glassdoor. Instead of moving on, you take the time to post [to Twitter, Facebook, etc.] something like, ‘Hey, another happy employee!’ with a link to Glassdoor. That shows that young person [and all his or her friends] that you’re a CEO who’s on top of social media and took the time to notice someone’s post; that looks really, really good in the public eye.”