If the latest survey from HRmarketer is any indication — and I think it is — brighter days lie ahead for HR.
HRmarketer’s Trends in HR Marketing report, issued a few days ago, shows HR and benefits vendors plan to increase their marketing budgets in 2011; what’s more, the report reflects an overall increase in supplier optimism in talent management, employee recognition, consulting, training, assessments and other HR industries, as well as a general acceptance of social media as a marketing tool.
In the report, most vendors surveyed said they planned to increase or maintain their marketing budgets in 2011, a pretty noticeable turnaround from last year, when 30 percent of respondents said they would reduce their budgets.
“As another year of sluggish recovery draws to a close, we’re heartened to discover a great deal of optimism from HR suppliers about 2011,” says Mark Willaman, founder and CEO of HRmarketer.com. “The challenge for vendors will be to transform the knowledge and insights revealed in our report into action.”
In the report, nearly 95 percent of HR vendors said their participation in social-networking and social-media marketing increased this year and will continue to increase in 2011. Also rising in popularity is the self-publishing of original content, such as white papers, eBooks and research reports — which bodes well for writers and editors here at HRE, always on the hunt for industry trends and sentiments.
I guess I’m not surprised by this uptick. We caught wind of the same optimism at the HR Technology(R) Conference last month in Chicago — not just in terms of its largest-ever attendance, but also in the sense of optimism that permeated the exhibit hall, sessions and conversations.
You think it’s safe to uncross our fingers now?