Earlier this month, the Economist Intelligence Unit released a study (sponsored by Humana) of 255 executives. It found that roughly 70 percent of the respondents believe their organization’s wellness programs are effective, even though only 31 percent deploy some sort of “rigorous evaluation methods.”
Kevin Volpp, founding director of the Leonard Davis Institute Center for Health Incentives and Behavioral Economics, is quoted in the report saying he believes asking whether wellness [programs] have value based solely on return on investment is a mistake. Instead, the question should be, “Do we improve health at a reasonable price.”
At this year’s Benefits Forum & Expo at the Boca Raton Resort in Florida, there seemed to be ample evidence that the business community’s commitment to wellness is very much alive and well, even if the data isn’t nearly as visible as some might like.
As might be expected, many of the employers featured on the program are, with the help of the vendor community, applying tools such as biometric screenings, health coaches and gamification in their attempts to improve the well-being of their workforces and, in turn (hopefully), reap meaningful productivity gains. (Such approaches will also be explored at HRE‘s Health and Benefits Leadership Conference next April.)
During a session titled “Domino’s Pizza: Evolving Wellness Strategy into Business Strategy,” Domino’s Director of Benefits Sandra Lollo shared some of the outcomes her company has achieved through the use of Quest Diagnostics’ Blueprint for Wellness tool, which has served as the cornerstone of its wellness efforts for quite some time. Lollo noted that Domino’s uses four key performance indicators to gauge its progress: participation, a health-quotient score (including a wellness scorecard combined with HRA), metabolic-syndrome risks (targeting BMI) and tobacco use.
Eight years into its effort, Lollo reports, Domino’s has seen discernible improvement on each of these fronts. In the case of the tobacco-use KPI, for instance, the percentage of tobacco users has been cut in half, dropping from 26 percent to 13 percent over that period.
The company’s benefits team is currently in the process of rebranding its effort (“dusting it off,” Lollo says) and pursuing a more holistic approach to wellness, including adding components that address issues such as financial wellness.
As might be expected, gamification found a decent amount of air time at the conference. In a session titled “Gamifying Wellness: How to Challenge Employees to Lead Healthier Lives,” Goldenwest Credit Union Assistant Vice President of HR Ashley Shreeve co-presented with hubbub Vice President of Sales and Marketing Brian Berchtold and shared some of the ways her 421-employee firm has used the hubbub platform to drive engagement and change behaviors.
Through simply named challenges such as “Walk the Dog” (a 14-day challenge that involves, yes, dog walking) and “Home Cooking” (a 14-day challenge aimed at eating healthier foods), Goldenwest is getting employees to take a small but valuable step in a better direction. (In other words, don’t bite off more than you can chew?)
One of the goals, Berchtold said, is to get employees to understand that wellness doesn’t end at 5 p.m.; it’s something that needs to be 24/7.
Goldenwest is attempting to undo the fact that “we’re asking our employees to be unhealthy by having them sit behind a desk all day,” Shreeve said.
For the 421-employee credit union, encouraging participation has not been a problem. All of its employees are currently on the platform and have, last count, completed more than 18,440 challenges.
(Here’s another interesting stat I jotted down from the session: There are more than 43,000 weight-loss/fitness apps out there today.)
Of course, gamification may not be the answer for every organization.
Elkay Manufacturing Co. Corporate Manager of Compensation and Benefits Carol Partington offered me a preview of a session she was slated to present later in the day with Interactive Health Senior Wellness Strategies Sandi Eskew: “Elkay Manufacturing: Tune Up Your Wellness Program.”
Elkay is entering its third year of on-site screening through Interactive Health. Under the program, employees who participate in the screening and independently declare they’re not tobacco users pay 20 percent less for their healthcare than a person who doesn’t do either of those things. From a financial standpoint, Partington said, that translates to about a $1,000 per year.
As with most things, the success of these initiatives often hinges on how well they’re communicated.
“We need to get employees to understand what we’re doing and that there’s a partnership; they’re not in it all by themselves,” Partington said. To that end, Partington and her team have worked hard to get the messages out into the workplace and employee homes. “You’d have to have your head in the sand if you didn’t know what’s going on,” she said.
What’s proven to be the most effective way to get these messages out there at Elkay? Through the organization’s plant managers, says Partington, because “it’s not corporate giving the message” … it’s coming from someone the employees know and trust.
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