If a recent Wall Street Journal article is any indication, some companies are searching for the sweet spot by taking a “more (and more often) is better” approach to employee surveys.
In the piece, the paper’s Rachel Emma Silverman examines the rise of “so-called ‘pulse surveys,’ ” highlighting a few employers relying on short monthly, weekly or daily polls to “provide data on how their teams actually feel and catch problems before they fester.” (Short and frequent surveys are even replacing annual employee surveys at some organizations, says Silverman, although she notes that others—Google Inc., for instance—use a combination of both.)
For example, Limeade Inc., a Seattle-based corporate wellness firm with 115 employees, sends it people quick, one-question surveys each week, seeking feedback on issues ranging from customer service improvements to holiday party ideas.
Workers answer anonymously, and the results are discussed at bi-weekly company meetings. Limeade CEO Henry Albrecht told the Journal these polls revealed that the firm’s remote workers were generally less happy than those working from headquarters, and the company has since invested in more teleconferencing tools to “reconnect [remote workers] with the mother ship,” according to the article.
As many as three times a week, Boston-based public relations and marketing firm Metis Communications asks employees what they are most proud of and whether they feel their managers listen to them. Rebecca Joyner, director of content services at the company, told the Journal that a pair of standing desks appeared at Metis HQ within two weeks of one such survey, which asked employees if they were happy with their office chairs.
It’s worth noting that these organizations—as well as most of the other firms included in the Journal article—are on the small side, in terms of number of employees, and pay about $50 a month or anywhere from $15 to $100 per employee for pulse-survey tools delivered by companies such as knowyourcompany.com, TinyPulse, BlackbookHR and Gallup.
We’ll see if more large companies go this route, but it seems at least some are already taking similar steps to get a handle on how employees are feeling.
Sears Holding Corp., the Hoffman Estates, Ill.-based owner of Sears and Kmart, has launched Project MoodRing, an initiative designed to “record store employees’ moods at the end of their shifts,” according to WSJ.
Workers choose a color-coded emoticon on a screen, to describe how they’re feeling when they clock out, be it “unstoppable,” “so-so,” “exhausted” or “frustrated,” for instance. The article notes that Sears anticipates it will receive about 28 million daily mood responses a year, and has already found “a correlation between slightly higher sales and customer satisfaction at stores where employees are in positive moods rather than neutral or negative moods.”
While conducting surveys—even short ones—with such frequency can get repetitive and eventually begin grating on employees’ nerves, keeping the questions fresh may be one of the keys to successful employee polls.
Quirky Inc., for example, asks its approximately 150 employees about the challenges they’re facing at the moment, and who at the New York-based invention company has demonstrated great leadership in the past week, according to the Journal. Rochelle DiRe, chief people officer at Quirky Inc., told WSJ that the company has begun rotating questions more frequently, as a way to maintain employee participation and interest.
“Without some kind of variation,” says DiRe, “it can get a little bit like homework for some people.”Twitter It!