Category Archives: demographics

3M Displaces Google Among Millennials

220px-3M_wordmark.svgThe maker of the Post-it Note has displaced the world’s best-known technology company atop the list of organizations that millennials most want to work for. 3M, which in addition to the aforementioned product makes Scotch tape, packaging products, laminating systems and a whole host of other things you can actually touch or hold in your hand, has displaced Google for the No. 1 place in this year’s 2016 Millennial Career Survey, conducted by the National Society of High School Scholars. Google was the top choice in the 2015 survey.

3M CEO Inge Thulin was so delighted when he heard the news that he walked over to CHRO Marlene McGrath’s office and gave her a hug, he told the Minneapolis Star Tribune. “This is a big, big statement,” Thulin told the paper. “This is incredible. It’s fantastic. When you look at Google and Apple and the others, we left them in the dust.”

Google didn’t do so shabbily, actually: It ranks No. 2 on this year’s list, followed by St. Jude Children’s Research Hospital at No. 3, Walt Disney Co. at No. 4 and “local hospitals” at fifth place. The FBI, Buzzfeed, Apple, Amazon and the Central Intelligence Agency also made the top 10.

The NSHSS defines “millennial” rather generously as people ages 15 to 32; other definitions of millennials identify them as people who were ages 18 to 34 in 2015 while those born after are called Generation Z.

3M appeals to young people because of its sustainability projects and its three-to-12-month leadership development program, Thulin told the Star Tribune. Its commitment to diversity is another big attractor for millennials, he said. Indeed, research has confirmed that young people are very interested in leadership development, as well as diversity, and that they’ll look for the exit signs if they find the development opportunities at their current employer lacking.

The NHSS survey results are based on responses from a big and diverse group: 13,000 high schoolers, college students and young professionals ages 15 to 32, 48 percent of whom are African-American, Hispanic or Asian, 23 percent first-generation college students and 39 percent multilingual.

“Currently, the top career interests of this group are STEM, business and arts, and entertainment and media,” says NHSS president James W. Lewis. “Millennials hope to find in the workplace fair treatment, corporate social responsibility and strong company benefits, which include flexible work schedules.”

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Helping Older Workers Find the Work they Want

OK, this baby boomer officially feels old now. I was just informed by Paul Magnus — vice president of workforce development for Akron, 474168522 -- older workerOhio-based Mature Services — that “mature” actually refers to 40 and older.

I was asking him to elaborate on his organization’s 26th Annual Mature Workers’ Job & Career Fair, coming up on Tuesday, April 12, at the Akron Fairlawn Hilton, designed “to help the 40-and-older population find employment,” as its release states.

Shocked as I was by that clause, Magnus pointed out that the oldest of the “Gen Xers [those born from the early 1960s to the early 1980s] started turning 52 in February 2016.” (Stop the world, I want to get off!)

But whether they’re 40 or 52 or on up into baby-boomer territory, he says, “we advocate for all older workers” and the extensive experience, skills and work ethic they bring to the workplace.

If you consider baby boomers alone, he adds, they possess the “highest level of intelligence and institutional knowledge, highest motivation factor and highest skill set of any demographic that has come through the workforce to date.”

Though many are staying in the full-time workforce out of necessity, a growing share are just heading into retirement age and are trying to “reinvent their lives,” be it through a mentor or tutor role or a part-time consultant’s role, says Magnus, whose agency helps those people achieve their desired situations as well.

In all work situations, says Don Zirkle, Mature Services’ training and placement supervisor, “[o]lder workers bring to the job commitment, experience and the ability to work as part of a team.” Older workers, he adds, have “adapted to technology as well.”

“These are traits that all employers are looking for in a new hire,” Zirkle says.

Unfortunately, far too many employers are still disregarding senior job candidates, especially those who have been long-term unemployed — a problem we’ve certainly written about on this site and on HREOnline.com.

“Many older workers have gotten trapped in that long-term-unemployment racket,” Magnus says. “We’re seeing that individuals who are not working aren’t getting the calls back. The longer they’re unemployed, the longer they’ll remain unemployed.”

Also on the unfortunate side, many baby boomers, when they started working, “didn’t necessarily need a degree for all the positions that were open to them,” he says. “Now, students are coming out of college with certificates and degrees for those same jobs,” and older workers trying to compete find themselves way behind the eight ball.

Through numerous programs run by his organization, including the U.S. Department of Labor-funded Senior Community Service Employment Program, which most other states also run, seniors are getting pointers and guidance in educational opportunities, job-hunting and skills training, and even tips on best ways to use social media, which many — surprisingly — aren’t that well-versed in, he says.

Times have changed, he adds, and seniors need to change with them.

I asked Magnus to describe the challenges and changes he’s seen in his 31 years with Mature Services.

The biggest difference he’s noticed over time, he said, is that everyone now has a different idea about what retirement means, from semi-corporate retirement to at-home part-time consultancies, and his agency is there to adjust to the changes, and guide and advocate for all older workers in his corner of the world — i.e., the Akron and surrounding areas.

“I remember starting this job when I was 28 years old,” Magnus says. “I remember walking up to a senior group of men and asking them if they would be interested in the recruiting help my agency had to offer, and they just laughed at me and said, ‘Why would I want to work when I’m retired?’ ” So at least that’s changed.

Second to that, he says, is that a growing number of employers are starting to see the value older workers, in any capacity, can bring to the workforce.

Though many still “do get bogged down in the older-worker perceptions that aren’t based on reality [like they can’t perform or produce like they once could, or they simply don’t want to be there], many others aren’t getting that hung up on age anymore.”

So there’s some progress at least.

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Why Young Women Really Leave Their Jobs

If you’re thinking that the talented young women departing your organization are going home to start families, you might want to think again.

In compiling its special report, What Executives Need to Know About Millennial Women, the International Consortium for Executive Development Research recently interviewed executives and “rising female stars” between the ages of 22 and 35 at a group of seven organizations including BlackRock, eBay and HubSpot, according to ICEDR, which supplemented these interviews with surveys of talent leaders and millennials from a handful of other companies.

In doing so, ICEDR study authors Lauren Noël and Christie Hunter Arscott found the majority of business leaders they interviewed were laboring under the impression that most millennial women leave their companies around age 30 in an effort to better balance work lives with family demands, or because they are about to start a family.

The millennial women taking part in the study, however, told a different story.

Indeed, 65 percent of young female respondents said that finding another job with better pay was the top reason why they quit their last job. A lack of learning and development opportunities was cited by 62 percent of millennial-age women, while 56 percent pointed to a dearth of “interesting and meaningful” work, and another 56 percent walked away because of what they saw as an imbalance between the effort they expended and the compensation they received.

This isn’t to say that twenty- and thirty-something women don’t value work/life balance, though, as 54 percent of women polled indicated they would soon be starting a family and would like to spend more time with them.

If the execs taking part in this study were taken aback to find their responses didn’t quite jibe with those of their young female stars, they weren’t the only ones.

“When considering the main reasons why women around age 30 leave organizations, one might expect the primary influences to be motherhood or difficulty integrating work and life,” the authors write in the report.

“Surprisingly, young women identified finding a higher paying job, a lack of learning and development, and a shortage of interesting and meaningful work as the primary reasons why they may leave.”

Unexpectedly, the authors also found female participants in their 20s offering similar responses.

“There is a popular perception that millennials’ desires will change over time. Interestingly, our survey revealed that women in their 20s largely do not leave organizations for different reasons than women in their 30s,” the authors write, noting that four of the five top reasons for leaving were identical across the two age groups.

Noël and Hunter Arscott—both millennials—offer some “key actions” employers can take to help attract, engage and retain female employees in this age group.

For example, they urge leaders to provide extra support to women during key transitional phases in their professional lives, “including university to first job and changing roles. Start early and pursue targeted interventions at critical career and life junctions.”

Employers must also understand that millennial womens’ input has “broader talent implications” throughout the organization, say Noël and Hunter Arscott.

“By implementing strategies and programs informed by the needs of millennial women, leaders will simultaneously be addressing what matters most to broader talent pools.”

Ultimately, “motherhood is not the primary reason women around 30 are leaving organizations,” they write. “Focus on what matters most: pay women fairly, challenge them with learning and development opportunities, and provide them with meaningful work.”

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What Happens When Robots Get All the Jobs?

Fans of the show South Park know the episode where the angry townspeople chant “Dem robots took our jobs! Took err jerbs!” But regardless of whether you call it a job or a jerb, the anxiety over losing one’s livelihood someday to automation of one sort or another is very real. Nearly half of today’s U.S. workers are at risk of losing their jobs to a robot or software within the next 20 years, according to a 2013 study by researchers at the University of Oxford. It’s not just truck drivers and factory workers who are at risk: About one-third of 1,700 managers fear being replaced by “intelligent machines,” finds an Accenture  study titled Managers and Machines, Unite!

Robot typing on keyboard

Journalists could certainly be replaced by robots …

Pundits say, not to fear: The rise of the robots will lead to other jobs opening up in areas we haven’t even thought of today. But what if they’re wrong? Automation could well lead to massive numbers of people with no employment opportunities, with societal upheaval sure to follow. Avoiding scenarios like that may require “universal basic income,” writes New York Times technology columnist Farhad Manjoo.

With UBI, people would receive a check from the government each month to cover their basic living expenses. The theory is that “machine intelligence will produce so much economic surplus that we could collectively afford to liberate much of humanity from both labor and suffering,” writes Manjoo.

It’s not just Bernie Sanders supporters who may find this appealing: The idea has support among some conservative economists as well, he notes.  Y Combinator, a Silicon Valley tech incubator, plans to spend “tens of millions” of dollars on research examining what life might be like under U.B.I. What would people do — would they become more entrepreneurial, would they goof off, pursue meaningful activities? How would it affect people if their ability to sustain themselves was no longer tied to having a job?

Albert Wenger, a venture capitalist and a proponent of U.B.I., told Manjoo that U.B.I. could usher in the possibility of people accomplishing even greater things than we can currently imagine today.:

I think it’s a bad use of a human to spend 20 years of their life driving a truck back and forth across the United States. That’s not what we aspire to do as humans — it’s a bad use of a human brain — and automation and basic income is a development that will free us to do lots of incredible things that are more aligned with what it means to be human.

 

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Capturing the Gen Z Zeitgeist

By the time any new generation enters the workforce, employers and experts have already twisted themselves into knots trying to figure out what makes these young workers tick, and what makes them happy.

Perhaps no cohort has been dissected more thoroughly than millennials, a group that many estimates predict will comprise as much as 75 percent of the workforce by the year 2025.

For example, we’ve heard (ad nauseam) about Gen Y workers’ nomadic tendencies, their preference to converse via email, IM, text message or just about any means other than face-to-face communication, and the underdeveloped people skills they possess as a result of this reliance on technology.

Naturally, such broad characterizations can’t be applied to every employee in a given generation, but, for better or worse, these are some of the common perceptions surrounding millennial-age workers.

And it’s those perceptions that make some of the data found in a new Institute for Corporate Productivity white paper focusing on Generation Z—defined by i4cp as those born between 1995 and 2012—all the more interesting.

(Click here for more background on the white paper, which is available for download to i4cp members.)

It’s easy—especially for a cynical, closing-in-fast-on-middle-age Gen Xer like me—to assume that each successive generation of workers will have a lesser sense of loyalty to their employers, or will become that much more dependent on technology at the expense of actual, personal interaction, for example.

But, judging from the input i4cp gathered from a focus group of 600 high school seniors, making such assumptions about Gen Z would be way off the mark.

For instance, 60 percent of the aforementioned students said they would like to stay with one company for more than 10 years, with another 31 percent saying they’d like to stick with the same organization for 20-plus years.

Or, consider that eight in 10 of these youngsters indicated that they prefer in-person communication (!), and 37 percent said they believe technology has a negative impact on people skills.

These same respondents seem to suggest an independent streak runs through Gen Z as well, with half saying they would prefer to have their own private work area as opposed to an “open concept” office or shared workspace. In fact—and I’m not sure how or why this very specific scenario was presented to participants—35 percent of the high school seniors surveyed said they would sooner share socks than an office space.

Organizational leaders such as those in HR are “at a critical crossroads” with respect to the multiple generations that make up their workforces, including Generation Z, the white paper notes.

Indeed, employers are already faced with trying to capture the knowledge of the millions of baby boomers creeping up on retirement age, and grooming Gen X- and Gen Y-age workers to fill the leadership void that will be created when those boomers leave, as the paper points out.

In addition, “employers are still grappling with millennials’ perceived sense of entitlement and knowing that they still always have one foot out the door,” according to the white paper authors. “Reacting to these gaps will be paramount to the success of businesses large and small.”

Organizations cannot shift into “reactive mode,” the authors continue, “lest a whole new set of gaps will develop and perhaps push them to the breaking point. But the reality is that Gen Z is already showing up, and leaders need to decide if they want to be prepared to welcome them (and [whether] they want to be ahead of the curve or not).”

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Taking Paternity Leave is Still a Challenge

Came across this LinkedIn post the other day by Jake Anderson about Facebook CEO Mark Zuckerberg’s recently 487328649 -- father and childannounced few-months’-paternity leave for his daughter.

Anderson, co-founder of FertilityIQ, lays out pretty thoroughly why so few new dads (fewer than 50 percent) actually take the time Zuckerberg is taking, even when they’re encouraged to by their employers:

“Despite the ‘entrepreneur-as-rockstar’ boom, nearly every working dad (and mom) I know is still middle management. Whether you work at Publix, Pinterest or PGE, being middle management means essentially the same thing: You have just enough responsibility to have direct reports who can bungle something critical. But not quite enough responsibility to ensure you won’t get edged out, undermined, displaced or overlooked. You’re vulnerable, and probably a tad paranoid.

“Nearly 50 percent of dads on paternity leave checked email once per day and cite workplace pressure and stigma for cutting leave short. When asked what is the ‘ideal’ time for them to be gone, most men answered two weeks. Weirdly enough, that’s [often] the same duration their employers thought.”

We’ve certainly written about men’s reluctance to take the kind of new-father leave they probably should, and companies’ reluctance to offer it, both here on HRE Daily and on our HRE website — as well as the problems new moms have in making maternity and work … well, work.

What’s different is Anderson’s characterization of his own demographic group and what might really lie behind this reluctance:

“Amidst the silent apprehension, paternity leave should feel like a godsend. For a generation committed to data and proof, there are reams of studies that demonstrate taking paternity leave creates equality in the home and healthier relationships between father and child. Reading on, and between, the lines of Mark Zuckerberg’s announcement, he buys into the notion paternity leave helps address concerns that haunt so many men of our generation.

“But nearly 50 percent of dads who have the option to use generous paternity leave (let’s call it four-plus weeks), still don’t take all of it. What’s even weirder is that when dads were asked if they should get longer paternity leave, a healthy majority answered ‘no.’ Where I came from, people don’t just turn down paid leave lightly, so you better believe something else is up.”

Anderson doesn’t pretend to know exactly what that phenomenon is that’s “up.” But he does take a stab at it: Men are either suffering from a fear of missing out at work or a fear of wading through too many nitty-grittys of new parenthood, what he calls a “fear of being included (in diapers).” Or both, which he thinks is probably the case.

What he does provide employers and HR is a four-point plan of action that is most definitely worth thinking about:

  1. Closely track which men are likely to reach which levels of role and salary in three years and compare the cohorts of men who took leave and their comparables who did not.
  2. Each year, publicly, and honestly, reveal the data by department.
  3. In departments where a consistent disparity exists, force every new father to take six weeks paid leave, until either the negative cultural bias is washed out or the best practice of leave becomes commonplace.
  4. In departments where no meaningful disparity exists, allow new fathers to make their own decisions.

Without a doubt, parental leave is becoming an increasingly important and serious consideration for employers that want to keep their best people around and happy. Consider this announcement a week ago today introducing a new consultancy for employers devoted to nothing but parental leave.

(Here’s the official website of the new group, the Center for Parental Leave Leadership — partnering, impressively, with the likes of the Working Parent Support Coalition, Working Mother Media, Cornell University, the Families and Work Institute and the American Academy of Pediatrics. Clearly, more than just this group sees a need for more help on the employer front.)

Where we all go from here in this ongoing social experiment called working parenthood, let’s not only all take it dead seriously (“past the press-release stage [and onto] harder measures,” as Anderson writes); let’s make sure we’re all in it together, moms and dads.

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Accenture Boards the Gender-Equality Bandwagon

450744473 -- women business leaderAnother big company has thrown its hat into the gender-equality ring, this time with a very personal message to all of us from the company’s CEO.

In announcing his organization’s new commitment to grow the percentage of women it hires to at least 40 percent by 2017, Accenture Chairman and CEO Pierre Nanterme admits such a “commitment to inclusion and diversity starts at the top, and we empower all of our people — including our more than 130,000 women — to lead.”

In this video, Nanterme, makes the campaign highly personal by sharing his pride and feelings about his daughter, and her life and future.

Not only is Accenture making progress toward its hiring goal (in fiscal year 2015, ending Aug. 31, about 39 percent of the company’s more-than-100,000 new hires were women), it’s also stepping up processes to identify potential pay discrepancies, according to its public announcement about the initiative, “looking carefully at specific roles in each country [and being] proactive at all stages of an individual’s career.”

Gender equality has also been a key concern at Santa Clara, Calif.-based chipmaker Intel. My latest post on that company’s efforts to build its ranks of minorities and women show some significant successes in the campaign since it was first announced in January by Chief Executive Officer Brian Krzanich.

Earlier, in May of 2014, Laszlo Bock, Google’s senior vice president of people operations, went public with his company’s diversity numbers in an effort not just to tout the transparency, but to fix the problems, as Editor David Shadovitz blogged about at the time.

As Nanterme says in the video as well as the company’s announcement, promoting and growing diversity is good for his business as well as the world his 15-year-old daughter will soon inherit.

“We create an environment where our people can be successful, both professionally and personally,” he says in the latter. “Quite simply, our diversity makes Accenture stronger, smarter and more innovative.”

I’m confident the same sentiment exists at Google and Intel, and probably at many organizations soon to follow in all three companies’ footsteps.

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Concern Over U.K.’s Older Workers Hits a U.S. Chord

474168522 -- older workerThis article from the United Kingdom caught my eye. Called “Missing Million,” it was put out by Business in the Community, one of the Prince of Wales’ charities.

It talks about older workers (50 year of age and up) and how more than a million of them have been “pushed out of work involuntarily,” thereby wreaking havoc on an impending skills gap that’s already pressing down on the U.K. economy. As the article puts it, “these missing million older workers could potentially boost the U.K. economy by £88 billion, if they were able to stay in work for longer.”

The three-part report “highlights the value of older workers,” it says, “making recommendations to government and responsible employers at a time when there is much discussion and growing business engagement in how we can all collectively support longer working lives.”

It brought to mind a feature I wrote several years ago, When Junior’s in Charge, highlighting the challenges older workers face in corporate America as they find themselves answering to much-younger managers who don’t value their worth.

In that story, I cite a book written by Peter Cappelli, professor of management at the University of Pennsylvania’s Wharton School, and Bill Novelli, former CEO of AARP, titled Managing the Older Worker. It highlights just how much U.S. employers are missing out by not recognizing this worth and making better use of this level of skill, knowledge and dedication. (Here’s an excerpt, as published on HREOnline.com, from the book.)

Here, too, is yet more — and much more recent — fuel to add to the fire of the worthy senior worker. This study by PsychTests.com, released Aug. 29, reveals that those in what we’re calling the Greatest Generation — now 70 years of age and older — outscore all their younger counterparts in the top five most-productive work traits: emotional stability, extroversion, openness, agreeableness and conscientiousness. In essence, the PsychTests release says, “this 70-plus generation is more pleasant, tolerant, even-keeled and diligent than all the generations to follow.

All this also made me hearken back to Cappelli’s August column on HREOnline  about the United Kingdom taking the lead on engagement and the importance of HR.

I shared this latest U.K. report with him to see if, indeed, he thinks the United Kingdom might be leading the way again, setting yet another example for employers across the pond when it comes to workforce and talent management.

Interestingly, he told me, it’s “the Asian countries [that] are taking the lead in trying to make better use of older workers, especially Singapore, where they have tight labor markets.”

“In the United States,” he said, “we still have a great deal of prejudice against older workers that probably won’t change until more baby boomers retire and start kicking up a fuss.”

Hats off to the Prince of Wales, at least, for trying to kick up a fuss over this missing and maligned segment of the United Kingdom before it’s too late.

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Not So Fast on the Netflix Good News, Says Group

Invariably, any large company — especially one that’s in the news — attracts its detractors as well as its fans. Just try “Googling” “anti-494368457 -- mother and infantWalmart websites” and see what comes up on the nation’s largest employer.

So no surprise, really, that Netflix’s recent announcement — that it would offer unlimited leave to new moms and dads, allowing them to take off as much time as they want during the first year after a child’s birth or adoption — has yielded an “anti-stir.”

A women’s group calling itself UltraViolet just rolled out an ad campaign last week against what it claims are Netflix’s discriminatory practices in not opening its new leave program to the poorest among its ranks instead of just the wealthiest. (Here’s the actual petition for those who want to join the fight.)

According to an emailed announcement about this new uprising, “more than 47,700 UV members have demanded Netflix give its hourly workers the same ‘unlimited’ parental-leave benefits that workers who make $300,000 receive.” As Nita Chaudhary, UV’s co-founder, puts it:

“People are taking notice that Netflix is expecting praise for extending parental leave to its higher-paid employees, yet it doesn’t extend those benefits to the hourly employees who need it most.

“It’s important that Netflix set an example for the rest of employers and companies nationwide: With one in four moms going back to work less than two weeks after giving birth, Netflix can turn the tide by giving ALL employees equal benefits — not just reserve those benefits [for the wealthiest ones].”

The women’s group contends this exemption was somehow left out of the company’s announcement, the latter of which has certainly been reverberating positively throughout the business community, as this feature about the move in Fortune indicates. And this, from BuzzFeed News, indicating other big Silicon Valley companies have been following suit — including Microsoft and Adobe — in announcing similar unlimited paternity leave programs since Netflix’s announcement.

Indeed, I saw no mention of any exemption in the announcement. Nor was it mentioned in Andrew R. McIlvanie’s blog post that included news of the announcement. (Though that post does examine the problem of unlimited leave policies being launched in corporate cultures that don’t support them … which may or may not be the case at Netflix.)

I did reach out to the company about all this, and got the following back from a company spokesperson:

“Across Netflix, we compare salary and benefits to those of employees at businesses performing similar work. Those comparisons show we provide all of our employees with comparable or better pay and benefits than at other companies. For example, medical and life insurance for DVD workers exceeds market standards. All DVD employees including hourly are also eligible for a minimum of 12 weeks off for maternity or paternity leave. We are regularly reviewing policies across our business to ensure they are competitive and help us attract and keep the best employees.”

Nothing on the UV ad campaign. Nothing on any exemption in its new policy. Like so many other big-splash initiatives and subsequent fallout, I guess we’ll just have to let this one play out.

 

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Intel’s Diversity Progress is Now ‘In the Book’

Considering all the steps Intel’s leaders have been taking to improve diversity at the giant Santa Clara, Calif.-based chipmaker, it should 79084610 --diversity in techcome as no surprise that the company’s first mid-year Diversity in Technology Report released last week shows considerable progress.

Details of that progress — mentioned in a blog post by Chief Diversity Officer Rosalind Hudnell and a public letter to employees from Chief Executive Officer Brian Krzanich —  include the fact that Intel is now “tracking to 43 percent of its diverse hires in 2015,” exceeding its U.S. goal for 2015 of 40 percent, according to the report.

Also, it says, more blacks and women are now working at Intel than were at the beginning of the year. Of new employees this year, 35 percent were women and 5 percent were black, well above Intel’s current workforce representation. In addition, according to the report, more women and minorities are in leadership today at Intel than at the beginning of the year, with an 11-percent increase for senior women employees and a 19-percent increase in senior leadership for blacks. In her blog post, Hudnell touts her organization’s commitment, from the top down, to improving these numbers:

“Our team has used the same laser focus that has brought innovation to the world [around] the issue of diversity and inclusion.  And while we have strengthened our focus in our programs, systems and measurements, the game changer has been the level of accountability driven from the top.”

Indeed, in January, Krzanich announced plans to make Intel more representative of the U.S. population by 2020, with some $300 million dedicated to the effort. Four months later, he unveiled some impressive movement in that direction that I blogged about at the time.

More recently, on July 29, the company announced it would double its referral bonus for employees who help the organization diversify its workforce. Specifically, as Senior Editor Andrew R. McIlvaine blogged the next day, employees who refer a woman, underrepresented minority or veteran who is ultimately hired will receive $4,000.

Mind you, Intel is not alone among Silicon Valley’s tech companies to address this, or to open its books for the public to see exactly where it stands when it comes to women and minority hiring. Way back in May of 2014, Laszlo Bock, senior vice president of people operations for Google, came clean with the public on his company’s numbers in an effort to move the needle, according to this blog post by Editor David Shadovitz.

Earlier this month, President Barack Obama issued a call to action to the tech industry, asking companies to step up their game on workforce diversity. Seven of the 14 companies responding to his challenge — including Intel — have agreed to try out something called the Rooney Rule, which was implemented in 2003 in the National Football League by Pittsburgh Steelers Chairman Dan Rooney.

Basically, according to the rule (which Rooney was applying to head-coach hiring), at least one woman and one minority must be considered for every open position. This Fortune.com story goes into far more detail about the rule, and its pros and cons.

I think what impresses me the most about what’s happening in the Silicon Valley around diversity in technology is the transparency serving as a kind of foundation to it all. Bock’s unveiling was a breath of fresh air. And now, at least according to Krzanich, Intel is sharing “more data than any company in our industry,” specifically “more information that [what’s] available on the EEO-1 form or [what’s] been reported in the past for our U.S. workforce.”

That has to be the best road to the kind of sweeping, mammoth demographic change being called for here — to openly admit reality in order to create a new one. Hudnell’s post certainly speaks to this. As she puts it, Intel’s intention “is to do all we can to collaborate and share openly so that what we all desire becomes the reality.”

Not a bad rule to live by, whatever business change you’re trying to effect.

 

 

 

 

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