Now here’s one worth watching. Glassdoor.com, the career website that lets employees trash or praise employers anonymously (with more doing the former than the latter), has just opened its doors to employers to defend themselves, if you will.
Actually, companies don’t respond to specific complaints. Rather, they’re now invited to join a new program called Glassdoor Enhanced Employer Profiles that lets them post their company profiles on the site — in exchange for a $495 (and up)-per-month subscription.
Problem is — and the Wall Street Journal lays it all out pretty nicely in this recent story (subscription only) — Glassdoor’s going to have to somehow prove to all its users and visitors that those advertising dollars aren’t swaying decisions to filter certain reviews, or affecting the site’s employer-rating system.
Hmmm … this could get a bit dicey. Welcome, Glassdoor, to a dilemma journalists and media holdings face every day: how to ensure and uphold their objectivity in reporting on industries and organizations at the same time they’re inviting many of those organizations to adverstise.
It’s not easy, but that advertiser/customer (reader) line is one we here at HRE endeavor mightily to never cross. Can’t say every competitor does the same. But can say our readers seem to appreciate it, from what I hear in my travels and discussions with them.
Glassdoor has already decided to allow paying companies to have their uploaded “company photos appear first when a job seeker is scanning a Glassdoor profile for a company, requiring a bit more work for site visitors to see the unofficial photos posted by employees,” the WSJ story says. Glassdoor CEO Robert Hohman tells the paper he doesn’t believe the order of photos will matter much.
Hope, for his sake, he’s right.