Disparities abound in the workplace, unfortunately. And, according to Randstad U.S., we can go ahead and add “attributes gap” to the lengthy list.
The HR services provider’s recent survey of more than 200,000 respondents—designed to measure “the market perception of employers with the largest workforces” in 25 countries, according to Randstad—found salary and employee benefits, long-term job security and a pleasant working atmosphere to be the top three employer characteristics that job seekers value most.
These same attributes, however, scored fifth, sixth and eighth, respectively, on the list of attributes that would-be employees feel companies actually offer.
The same poll finds employers excelling in other ways, of course. The problem is that job seekers don’t seem to care that much about the things that organizations are good at delivering.
For example, the attributes that job seekers feel U.S. employers score highest on—financial health, strong management and quality training, in that order—rank fifth, ninth and seventh on jobseekers’ list of most-desired employee attributes.
“These findings reveal an ‘attributes gap’ between what U.S. job seekers want and what they perceive potential employers to be best at providing,” says Jim Link, chief human resource officer at Randstad North America, in a statement.
“What this should signify to employers is a growing disconnect that can be detrimental from an employee engagement, retention and, ultimately, cost perspective.”
Naturally, Randstad offers employers and HR executives suggestions on bridging this gap, such as “evaluat[ing] where you stand versus companies with which you compete for talent and determin[ing] the best steps to take to improve upon performance and/or perception.”
In addition, the firm recommends developing a three-year plan to “anticipate the future needs of your employees and what employer attributes talent will view as most important,” advising HR leaders to “arm yourself with insight leveraging talent analytics and predictive workforce intelligence to stay ahead of changing workplace dynamics.”
While organizational and HR leaders “may not be able to influence every workplace desire, managing workers’ wants and needs should not only be done from a macro-level by the organization,” says Link, “but also much more frequently from a micro-level by managers to ensure alignment.”Tweet This!