Healthcare Reform via Video

Charleston, S.C.-based Benefitfocus just announced at the Society for Human Resource Management’s 2010 conference a pretty straight and simple way for employees to understand how healthcare reform will affect them — without bugging their HR executives.

It’s called the Healthcare Reform Certification Program, but don’t let the name fool you. It’s more about education than certification — though visitors to the site can actually become “certified” by passing certain quizzes to test the knowledge they just acquired.

In a nutshell, the new offering is a simple collection of bare-bones information and a series of videos, professionally created in the company’s high-definition studio in Charleston, to guide everyone — including those under 30, who are still trying to get their arms around the benefits morass — through HDHCs, HMOs, PPOs, HSAs, FSAs, you name it.

The videos are designed to transform complex concepts into short, easy-to-understand sound bites. Each segment communicates a different provision of the law, using chalkboard animation to bring the legislation to life. Visitors can view the videos as many times as needed.

The Benefitfocus platform is a Software-as-a-Service model, available for a monthly fee to companies; the certification program is free, with no codes or customization work needed. “We’re calling this video-as-a-service,” says Jim Kelly, vice president of employer sales. “It basically answers the ‘What’s in it for me?’ question — ‘What does healthcare reform mean for me?’ We think it changes the game dramatically.”

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