Candidates Want the Personal Touch

Does your candidate experience resemble this?

A new study from Randstad US bolsters this point, with 82 percent of survey respondents agreeing that they are often frustrated with “an overly automated job search experience.” Ninety five percent of the 1,200 respondents to the survey agree tech should supplement, not replace, the recruitment experience and 87 percent agree that it’s made the search process more impersonal.

The top two aspects cited by respondents as contributing the most to a positive impression of an employer (aside from an actual job offer) were “the degree of personal, human interaction during the process” and “the recruiter/hiring manager I worked with.” Factors contributing to a negative impression of an employer included the length of the hiring process and “the communication level throughout the selection process.” One-third of the respondents who said they’d had a negative experience reported that they’d never apply to the organization again and would not refer a friend or family member there.

We’ve certainly touched before on how lengthy hiring processes and lack of communication can alienate candidates and undermine employers in their search for talented candidates. But now more than ever, jobseekers want a candidate experience that’s similar to or even surpasses the one that consumer-focused companies provide to their customers.

As Randstad North America CEO Linda Galipeau says, “Employers today, and in the future, will be judged by the experience they create for prospective hires. In a technology-driven world of talent, it’s not only about how a company markets itself, but what others say about the company that has a positive impact on employer branding.”