British carmaker Jaguar Land Rover announced yesterday that it would be recruiting 5,000 people this year, including 1,000 electronics and software engineers.
While that announcement alone may not seem worthy of inclusion in the esteemed pages of the New York Times, how the upscale carmaker is conducting this recruitment process certainly is: The paper reports the carmaker “wants potential employees to download an app with a series of puzzles that it says will test for the engineering skills it hopes to bring in.”
While traditional applicants will still be considered, people who successfully complete the app’s puzzles will “fast-track their way into employment,” said Jaguar Land Rover, which is owned by Tata Motors of India. Applicants are invited to explore a garage belonging to the band Gorillaz and assemble a Jaguar sports car. Once they complete that stage, they are confronted with a series of code-breaking puzzles.
The Times notes that the carmaker’s recruitment effort is “unusual but far from unique,” adding that increasing numbers of employers are using alternative methods to hire workers. The story goes on to cite Marriott hotel and a British communications agency as other examples of organizations changing their recruitment techniques to keep up with the pace of change in today’s marketplace.
“The nature of jobs is changing, and what we should be looking for is changing,” Barbara Marder, senior partner at Mercer, a consultancy that specializes in human resources and has a stake in Pymetrics, a company that makes games for recruitment purposes, told the Times. She added that such games had not been in use long enough to provide ample data on their effectiveness. Still, she said, they could be more useful than traditional tests and interviews.
Games offer additional benefits, she said, explaining: “They’re very attractive in attracting candidates and keeping the short attention span of millennials. That’s not an insignificant challenge.”