Millions of people around the world use Amazon to find everything from light bulbs to rare works of art. Now, thanks to a new service offered by the Seattle-based behemoth, companies will soon be going to Amazon to find and recruit cloud engineers. The Seattle-based company’s AWS Educate division will be offering free, self-paced online courses and learning modules through its new Cloud Career Pathways program. Students who successfully complete the offerings will be matched with relevant internships and job openings via the AWS Educate Job Board, which in addition to Amazon itself features employers such as Cloudnexa, Splunk, Instructure and Udacity.
“We built AWS Educate with a vision of helping to cultivate a cloud-enabled workforce,” said Teresa Carlson, AWS vice president for worldwide public sector, in a statement. “We’ve designed Cloud Career Pathways that will help students get targeted experience and skills, and placed those side by side with relevant jobs from some of the most in-demand technology employers today.”
TechCrunch’s Ingrid Lunden notes in a post that Amazon’s move could make it a potential competitor to LinkedIn, which is using its Lynda.com acquisition to offer training in areas such as coding to professionals looking to acquire more skills. Amazon’s decision to offer the courses for free fits with its overall business model, Lunden writes, in which it “prices competitively — or not at all — to bring in more users, who either represent a sizeable revenue opportunity in aggregate, or (in free cases) lead to the potential of paying for other goods and services down the line.”
The Cloud Career Pathways are aligned with four over-arching “job families”: cloud architect, software developer, operations-support engineer, and analytics and big-data specialist, says Amazon. Each pathway includes a minimum of 30 hours of content designed to build core skill sets across the four job families. Once they’ve successfully completed the coursework (delivered via instructional videos, lab exercises, online courses, whitepapers and podcasts), the students will receive badges and certificates that appear on their AWS Educate profile, which they can use in their job applications. They can also apply directly to jobs and internships posted on the AWS Educate Job Board, says Amazon.