There was a time not so long ago when most employees were blocked from accessing Facebook while at work. My, how times have changed: Next month, companies will be paying Facebook so their employees can use “Facebook at Work,” a suite of business communication tools that’s designed to compete with the likes of Slack and Microsoft Yammer. The new application has been in beta testing with large companies such as Royal Bank of Scotland, and its capabilities could include the use of artificial intelligence technology to “read the mood of employees, including how they feel on certain topics,” according to USA Today.
Although those two products and others such as Salesforce’s Chatter are well-established brands with large customer bases, the sheer familiarity of Facebook’s user-interface (Facebook has 1.71 billion active users) may give it an advantage in the marketplace, writes TechCrunch’s Ingrid Lunden.
Its advantage lies in the fact that Facebook at Work’s user interface, functionality and even sign-in are all based on Facebook. That makes it instantly easy and familiar to use for many professionals, who will already be at least familiar with the workings of the social network, if not using it on a regular basis. (And that is crucial in a landscape where many companies have struggled to get their workers to engage well on their in-house “conversation” platforms.)
Unlike the other services, Facebook at Work will be offered to clients on a “per seat” pricing model rather than a flat fee, which could make it more affordable for smaller companies, reports ZDNet’s iGeneration. Facebook has not disclosed any specific pricing information yet for the service.
Facebook at Work is part of a trend in which companies are trying to spur greater employee use of enterprise software by making it more simple and user-friendly, like Amazon, Google and … Facebook. It will be interesting to see its full suite of capabilities at the official launch, scheduled for Oct. 10 in London.