Effective Leaders Know their Leadership Stories

“What’s your leadership story?”

PeopleThat was the question posed to a roomful of attendees at the Society for Human Resource Management’s annual conference in Washington Monday. Speaking was Timothy J. Tobin, vice president of human resources for Marriott International, with headquarters in Washington as well.

And he had a host of things to think about that few probably had, based on the murmurs during and after his session, “Five Steps to Effectively Communicate Your leadership Story.”

Like what it really means to know your message and have a solid leadership point of view. And what it means to know yourself as a leader, why you are one and where you want to make a difference and have an impact. Equally important is understanding your core values and your personal mission.

“What contribution do you want to make? What do you want to accomplish? For whom?” he asked the crowd. “As Aristotle taught us many years ago, ‘knowing yourself is the beginning of all wisdom.’ ”

But even more crucial for those leading others in business, said Tobin, is to maximize those “moments of truth” with other leaders in order to better understand specific pieces of the business and interact with those who can actually help you — all the while, carrying yourself with credibility and consistency.

“Who you know,” Tobin said, “can be as powerful as what you know. But the most powerful of all is who knows you and what they would say on your behalf. Who are those people who can act as credibility substitutes and speak up for you when you’re not there? You gotta find these people.”

And how do you find, support and sustain such a network? By engaging others in the organization at every opportunity and in every decision that needs to be made.

“The four most important words in leadership,” said Tobin, are ‘What do you think?’ ”

Two more seemed to be equally important as session takeaways: perceptions matter.

“You are only as good of a leader as people around you believe,” he told his listeners. “Communicate your story. Make it epic. And when it comes to telling it, remember, you all have a voice.”