It’s hard to say exactly what’s all in store for employers when Google unleashes its massive search-algorithm update tomorrow, but from the buzz out there about it, sounds like everyone will be impacted.
For the record, here is Google’s official announcement on its site about its new mobile-friendly-ranking system starting April 21 — complete with a helpful guide toward making your website mobile-friendly. Though … in all honesty, of course … if you haven’t started this yet, you will definitely be behind the eight ball when it comes to website user-ability and “bites.”
In short, Google’s algorithm change is tailored to favor sites suitably optimized for mobile use by increasing the search engine’s emphasis on mobile-usability as a ranking factor.
In super short, if you are not a mobile-friendly site, ranked thusly by Google (mind you, the company is not exactly forthcoming about how this will be measured), you run the risk of getting bumped down in search-result stacking.
Advice out there for employers is a bit scanty, since this is posting a day before update launch, but I did find this piece from iCIMS, stressing just how imperative it is for all career sites to take this mobile-friendly ranking — and mobile-friendliness altogether — very seriously. It quotes Chuck Price, founder of Measurable SEO:
“Because you don’t have a mobile-optimized site, you’re going to get bumped down from position one or two to the third page, and suddenly you’ve lost all of your organic traffic. That’s a big deal.”
Perhaps the best analysis of what this update means comes from this recent piece by Jayson DeMers on the Forbes site. In it, he makes no bones about its potential impact:
“The search giant seems to make near-constant updates to its search protocols. You’d be forgiven for thinking that this upcoming April 21st update is something like the last few we’ve seen—a data refresh or some small tweak that leads to almost imperceptible changes in search rankings for only a handful of businesses.
“Unfortunately for currently non-optimized businesses, this doesn’t appear to be the case. With one of Google’s own recently explaining that this latest algorithm rollout is set to have a bigger impact than either Panda or Penguin, and considering Panda and Penguin are the biggest algorithm updates we’ve ever seen from Google, this new mobile update could completely change how we look at search.”
This, from Search Engine Watch, lays out many particulars all companies should keep in mind when it comes to mobile-friendly modifications you should have made by now, but better late than never. I especially like its reference to “Mobilegeddon.”
Kind of says it all.