TMBC Welcomes Averbook, Secures Funding

Jason AverbookJason Averbook has designs on reinventing workplace performance and employee engagement.

Earlier today, Averbook—recognized HR technology expert and former CEO of Knowledge Infusion—was announced as the new chief executive officer of The Marcus Buckingham Co. In the new role, Averbook plans to help the Beverly Hills, Calif.-based provider of leadership development training and tools “create an organization uniquely positioned to turn the world of talent and leadership inside out,” according to a statement announcing Averbook’s arrival at the company.

Averbook, who officially took over as CEO at TMBC on Oct. 31, won’t be alone in this task, of course. The same press release highlighted TMBC’s completion of a $5 million Series A fundraising round led by SurveyMonkey, a Palo Alto, Calif.-based online survey development company.

With Averbook at the helm and this funding secured, TMBC has lofty goals, according to founder Marcus Buckingham, a best-selling author, researcher, motivational speaker and business consultant.

The firm aims to “fix what is broken in the process of talent performance assessment and management,” says Buckingham. “TMBC’s vision is to deliver companywide and individual team leader visibility into employee strengths, engagement and performance; and its content aims to help the team leader build on the strengths of each employee.”

At the moment, “no such tools—designed explicitly for team leaders—exist,” according to Buckingham, who says the funds provided by SurveyMonkey will go toward “serving this pivotal but unserved market segment of true talent engagement, performance and real-time progress tracking.

On the eve of the announcement of his arrival at TMBC, Averbook echoed those sentiments in a chat with Human Resource Executive, during which he discussed the role of the company’s StandOut integrated performance and engagement platform in rethinking how workplace performance is measured and improved. The first round of funding from SurveyMonkey, he says, is tied to enhancements to StandOut, a strengths-based performance management system that includes a strengths profile for employees, pulse surveys designed to gauge employee-engagement levels and trends in real time, and talent reviews geared toward workforce planning using local talent data.

“The challenge has always been getting [the right] technology into the hands of team leaders,” says Averbook. “We want to [enable] real-time team building and measure engagement at a team level. We want to look at employee performance and engagement in a new way.”