Transforming the Future of Work

As expected, Ray Wang gave attendees at HR Tech’s closing session, “Transforming the Future of Work,” a lot to think about last Friday.

In his usual highly energetic way, Wang, founder and principal analyst of Constellation Research, explored how technology is altering work as we know it—and what HR and IT leaders need to do to prepare for the new business models that are emerging.

145926450Early on in his remarks, he touched on the parts mobile, social, the cloud and Big Data are playing—and are going to play—in shaping the digital landscape of tomorrow.

“Mobile is not about the device,” Wang told the packed room. “When you mobile-enable something, it means you can do it in motion … ” in 30 seconds or less.

Social, meanwhile, is not about the networks, but about creating brand-new verbs such as  “share, like and publish,” and about engaging people.

The cloud? It’s an option that allows you to say, “ ‘Hey, I don’t need to worry about technology [and] can spend more time improving the process and improving the experience.” And Big Data isn’t about information, but about the insights that can be generated and about making better decisions.

At the end of the day, Wang said, the goal is for businesses to take all of this data and create new experiences and outcomes. Today, he said, companies are in the “outcomes business” and building relationships, not selling products and services.

In turn, Wang said, this is inevitably going to impact the kinds of people they are hiring, the skill sets they need and the ways they are structured.

In the digital world, what’s the best way to hire away your competitor’s talent? he asked. “Monitor LinkedIn,” he said. “If you see 48 changes at the same company, you know something’s going down. The signals are all there.”

Wang told attendees that companies are going to need to continually look to the data to generate meaningful insights and thereby make better bias-free decisions.

In line with that, he predicted that more companies are going to be appointing chief digital officers who are dedicated to thinking about and operationalizing the organization’s digital strategy—and he suggested that all leaders are going to need to be digitally enabled.

Going forward, Wang said, HR and IT are going to have to work more closely together.

“If you’re on the HR side,” he said, “you want it simple, no manuals. You also want the ability to have it scalable [so you don’t] need to call IT to make a change. You want it sexy”—so people will want to use it.

In contrast, he said, IT wants it safe. “You don’t want to take the system out. You want to make sure that the system is not going to be insecure, [since] you don’t want to be on the front page of the Wall Street Journal. And you want to make sure it’s a sustainable platform … .”

Change, he said, isn’t going to happen in a silo.

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