If you’re looking for additional proof that talent-acquisition capability matters, check out the latest research coming from the Bersin by Deloitte unit of Deloitte Consulting LLP.
According to Bersin by Deloitte’s study of 300 U.S. organizations, titled High-Impact Talent Acquisition: Key Findings and Maturity Model, employers with mature talent-acquisition strategies perform, on average, 30 percent better than their peers as far as business outcomes are concerned, including the ability to meet or exceed customer expectations, create new products and services faster than competitors, and meet or exceed financial targets.
So what are the key drivers of talent-acquisition performance?
The Bersin by Deloitte research puts developing strong relationships between recruiters and hiring managers at the top of the list. At organizations with lower levels of maturity, the study found, recruiters are basically order takers for hiring managers. But for those organizations with higher levels of maturity, the relationships between recruiters and hiring managers typically were strong and, in turn, the performance outcomes greater.
Other influential talent-acquisition drivers, according to the research, include developing candidate pools, giving employers the ability to find “just-in-time” candidates; and leveraging social media both as a recruiting vehicle and as a way to promote the employer brand.
On this latter front, some mature organizations have gone so far as to hire dedicated strategists whose purpose is to “curate” social-media content.
When I asked Robin Erickson, vice president of talent-acquisition research at Bersin by Deloitte, what surprised her most in the findings, she pointed to the significant role building strong relationships plays as a driver of talent-acquisition performance. “We didn’t expect the relationship with hiring managers to be four times more influential than everything else—more influential than social media and more influential than employment branding,” she told me.
To be sure, there are no shortage of vendors out there working hard at developing tools aimed at helping employers get their hands around the three major drivers cited in this research. If you’re planning to attend next month’s HR Tech Conference in Las Vegas and walk the floor of the expo, I’m sure you’ll come across lots. But whether you’ll be there or not (and I certainly hope you will), I’ll be sure to keep my eyes open and let you know what I find.