There’s a movement afoot to put a million people to work by Christmas that does seem a bit outside your standard hiring approaches. First off, understand, this is not a company looking for employees. Nor is it a mere job fair. This is a relatively new organization known as Apploi, a jobs app and ecosystem that’s been traveling the country and hosting events aimed at helping job seekers find work.
It’s last week-long event in the Chicago area culminated this past Thursday, Aug. 28, in a final event at the city’s House of Blues. The event featured an information and training session, networking opportunities and meetings with hiring managers. That event capped off a week in which job seekers, using the app, were able to apply to jobs with a number of big companies in the region, including UNIQLO, Best Buy, Cinnabon, Piercing Pagoda and Forever 21.
Working under the banner and social hashtag #Million4Christmas, Apploi’s goal, according to its release is “to increase access to jobs for people across the United States and even beyond, while providing training and career advice to those looking for jobs in retail, service and support.”
Here is a video from an ABC News special in December of last year explaining how the app works. As its release states, it “transforms the initial point of capture for job seekers, allowing companies to see personality and soft skills up front, through video and audio questions; hire talent quickly, both through filters and screening tools and instant communication; [and] also provides greater access to people who previously couldn’t apply, due to lack of Internet, or who didn’t know about opportunities.”
Its public kiosks, it says, are available at companies, as well as job centers, community centers and colleges, workforce centers, and libraries in cities and towns throughout the country.
Exactly how this plays out and how the jobs are to be tallied and verified remains to be seen. As Apploi CEO Adam Lewis says, “helping 1 million job seekers find work by Christmas is, by no means, an easy task.”
On first impression, though, the effort seems to be one that can only help all involved, employers included.