Zappos Finds a New Way to Recruit

ZapposJob postings? They’re so old-school! Las Vegas-based Zappos, the online shoe retailer, has decided to do away with posting jobs on career sites such as Monster and LinkedIn in favor of a new social network designed specifically to help the company create a new “talent community” that it hopes will serve as a constant supply of top talent.

The talent community, called Zappos Insiders, will replace a hiring process that was losing its effectiveness, Michael Bailen, who oversees talent acquisition for the company, told the Wall Street Journal. “We spam them, they spam us back” was how he described for the WSJ the normal hiring process, in which companies post job descriptions, candidates flood the companies with resumes and recruiters spend only a few seconds reading each one before moving on to the next. Last year, the company was inundated with 31,000 applicants and ended up hiring about 1.5 percent of them, according to the WSJ.

With Zappos Insiders, people interested in the company can sign up and network with Zappos employees, participate in contests and chat with recruiters, who will have more time to suss out whether potential candidates are a good fit with the company, Bailen said. The recruiters will use software to help them sort Insiders members based on skill sets or personal interests into pipelines for areas such as merchandising or engineering, according to the Journal.

Bailen said he’s surprised that Zappos appears to be the first company to do this. “We’re hoping a lot of other companies jump on board,” he told the Journal.

 

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