So You Want to Be a Blogger?

Among the many firsts at this year’s HR Technology® Conference is the first-ever Blogger Insight panel.

For those toying with the idea of launching their own blog, the five bloggers comprising the panel – Bryon Abramowitz, Mike Krupa, Trish McFarlane, Laurie Ruettimann and Kris Dunn (who served as the moderator) – offered attendees some practical advice.

The panelists seemed to agree on a number of fronts, including the need to find your own voice. “All five of us have very different approaches,” Dunn said.

Not everyone agreed, however, on what limits, if any, should be set on that voice.

“Be reasonable, do what makes sense,” said Abramowitz, a blogger who is HR technology practice leader at Baker Tilly. “Don’t put things out there that reflect badly on the company.”

Posting something inappropriate not only reflects badly on your company, he said, but could hurt your personal brand as well.

Ruettimann, however, had a somewhat different take.

“Some of us in the room are human and screw up on a daily basis,” said Ruettimann, president of New Media Services and the creator of the Punk Rock HR blog. “If you can’t use Facebook to post [certain] pictures, where is the joy in life? Sure, your blog is an extension of your human brand and is an extension of your human resources department, but you’re also human.”

Even though a record number of bloggers attended HR Technology® Conference in 2010, I suppose the conference should brace for even more in 2011. When Dunn asked how many attendees in the room were considering doing a blog, roughly one-third of those in the room raised their hand.