Saving Time with Social Learning

Innovations and new discoveries occur all the time inside organizations. But how can you shorten the time between the moment those discoveries are made and the results  those discoveries will have in terms of increased customer satisfaction or more-efficient internal processes? Cerner Corp., a Kansas City, Mo.-based health-technology company, believes it’s found the answer, said Robert Campbell, the company’s chief learning officer.

Campbell spoke at a panel discussion on social learning at the HR Technology® Conference on Sept. 29. “We created UCern to reduce the time between discovery and adoption,” he said.

UCern is a virtual learning center consisting of threaded discussion lists, a point system that lets users rate the quality of contributors to those discussions, embedded videos and wikis, he said. When employees need the answer to a question, rather than searching for someone within their workgroup who can help them, they can access the discussion lists or the archived discussions for their particular topic. Solutions to vexing problems can be posted on the company’s publicly available wikis, said Campbell, which are available in “published” and “draft” versions. Material posted on published wikis has been verified for accuracy by the company’s experts; material on draft wikis has not yet been verified and is “use at your own risk,” said Campbell. Either way, it’s drastically shortened the time the company previously needed to document and publish information for employees and customers, he said.

Social media technology can, as in Cerner’s example, allow employees to quickly access the experience and knowledge of their colleagues, rather than waiting to take a formalized course or search for documents that may or may not be properly archived, said Jeanne Meister, the panel’s moderator and author of the book The 2020 Workplace.  Nevertheless, many HR leaders are reluctant to embrace social media, she said. They shouldn’t be, she added.

“You have to ask yourself whether your competitors haven’t already embarked on doing this, ” she said. A good place to find out is the website www.socialmediagovernance.com, a database of hundreds of different social-media policies from a wide variety of companies. The database can be searched by industry, so HR can determine whether their company’s competitors are on the social-media bandwagon, said Meister. “Don’t be left behind,” she said.

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